Baird & Warner Refreshes Popular Brand Leadership Campaign
Top Chicago Brokerage Ads Encourage Consumers to Act on Improved Market Conditions
Chicago, Ill. – May 22, 2013 – Baird & Warner, Chicago’s most experienced real estate brokerage, has released a new series of messages for its 2013 ad campaign leveraging the unconventional, bright imagery of its well-received 2012 effort to reflect an improving real estate market.
“The launch of our innovative brand leadership campaign at the beginning of 2012 changed the way consumers look at the real estate experience, as well as how our industry looks at advertising,” said Jennifer Alter Warden, president of Baird & Warner Residential Sales. “Our new series of ads brings all the benefits of homeownership to life, while our tagline, ‘Let’s Make it Happen,’ provides a well-timed call to action among signs of an improving economy.”
The ads will be broadcast over a wide variety of mass media outlets, including several new channels like CTA buses and Pandora radio. Campaign ads will continue to be positioned at Metra stations, outdoor billboards, print and online advertising, and via various web, mobile and social media outlets.
About Baird & Warner
Established in 1855, Baird & Warner is Chicagoland's largest and most experienced independent residential real estate brokerage. For over 150 years, the Baird & Warner brand has been synonymous with innovation and integrity, and Stephen W. Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. With more than 1,500 sales professionals and comprehensive mortgage financing and title insurance services, the company consistently ranks among the nation’s top real estate firms. In line with its legacy of customer focused innovation, BairdWarner.com has been named “Best Overall Website” among the 600 member firms of the Leading Real Estate Companies of the World’s international broker network. In 2012, Baird & Warner received a Top Workplace Award from the Chicago Tribune, and in 2013, was named the 43rd best place to work in the nation.