Baird & Warner’s Innovative Marketing Services Group Celebrates One Year
Exclusive Agent Service Reaches 72 Percent Adoption Rate
Chicago, Ill. – May 30, 2013 – Baird & Warner, Chicago’s most experienced residential real estate brokerage, announced that exactly one year since its launch, the exclusive Marketing Services online tool has seen a 72 percent adoption rate by its brokers. The company’s agents use the in-house service to create a variety of professional marketing materials with dedicated design support at no cost.
Launched in February 2012, Marketing Services is an online portal that provides a library of materials, including presentations, brochures, flyers, direct mail and ecards that agents can use to grow their business. All necessary photos and information from the agents’ listings are pre-populated into the templates, which are accessible from practically anywhere and can be ordered on demand.
“This is a service that no other brokerage out there is offering right now,” said Peter Papakyriacou, vice president of marketing and communications at Baird & Warner. “Our agents are winning business with these exceptional marketing materials that are effortless to create, accessible at any time and from any device, and supported by a full-time team that can produce and deliver them overnight. That, coupled with our free core package of a Comparative Market Analysis, flyers and multi-page brochures, makes this one of the most innovative services in the industry.”
About Baird & Warner
Established in 1855, Baird & Warner is Chicagoland's largest and most experienced independent residential real estate brokerage. For over 150 years, the Baird & Warner brand has been synonymous with innovation and integrity, and Stephen W. Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. With more than 1,500 sales professionals and comprehensive mortgage financing and title insurance services, the company consistently ranks among the nation’s top real estate firms. In line with its legacy of customer focused innovation, BairdWarner.com has been named “Best Overall Website” among the 600 member firms of the Leading Real Estate Companies of the World’s international broker network. In 2012, Baird & Warner received a Top Workplace Award from the Chicago Tribune, and in 2013, was named the 43rd best place to work in the nation.