Real Estate Brokerage Uses New Medium to Reach Buyers and Sellers
Baird & Warner Launches First Pandora Internet Radio Campaign
Chicago, Ill. – September 17, 2013 – Baird & Warner launched a Pandora Internet Radio advertising campaign on September 17, a first for the residential real estate brokerage. Two of the four radio spots will focus on the favorable market conditions for homebuyers and sellers, and the other two will target listeners who may be interested in a career in real estate.
“When we launched our innovative brand leadership campaign in 2012, it was a major departure from the status quo in the real estate industry,” said Steve Baird, president and CEO of Baird & Warner, Chicagoland’s largest and most experienced independent real estate brokerage. “Our new series of ads have been seen across a variety of media throughout 2013, and these Pandora Internet radio spots are the next step in delivering the message through leading online and mobile channels.”
All four Pandora ads will rotate through October 14, targeting selected audiences. The messages reflect Baird & Warner’s focus on instilling confidence about the recovery in the real estate market, as well as educating consumers about the benefits of becoming a licensed REALTOR®.
The Baird & Warner brand leadership campaign has been seen throughout the Chicagoland area in 2013, appearing on CTA buses, billboards, online and print outlets with its new messages and imagery. The messages are a continuation of the highly successful 2012 campaign that was designed to change the traditional, self-promotional marketing tactics and move towards consumer-focused messaging.
About Baird & Warner
Established in 1855, Baird & Warner is Chicagoland's largest and most experienced independent residential real estate brokerage. For over 150 years, the Baird & Warner brand has been synonymous with innovation and integrity, and Stephen W. Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. With more than 1,500 sales professionals and comprehensive mortgage financing and title insurance services, the company consistently ranks among the nation’s top real estate firms. In line with its legacy of customer focused innovation, BairdWarner.com has been named “Best Overall Website” among the 600 member firms of the Leading Real Estate Companies of the World’s international broker network. In 2012, Baird & Warner received a Top Workplace Award from the Chicago Tribune, and in 2013, was named the 43rd best place to work in the nation.