Baird & Warner Launches Next Generation of Award-Winning Website
One of the First Real Estate Websites, Redesigned for Today’s Users
Chicago, Ill. – June 11, 2014 – Baird & Warner launched its new website today, a redesign based on the changing habits of today’s buyers and sellers. BairdWarner.com 8.0 features faster and more intuitive search functions; detailed neighborhood descriptions, new photography and exclusive videos; and easier access to new listings, luxury properties and open houses.
“BairdWarner.com 8.0 builds on our most popular features, enhancing them with a faster and simpler search,” said Jennifer Alter Warden, president of residential sales at Baird & Warner, Chicagoland’s largest locally owned independent residential real estate services company. “Baird & Warner launched its first real estate website in 1996, and we have continued to be a pioneer in the industry. As users’ home search experience continues to evolve in a mobile, online space, so does BairdWarner.com.”
The design concept of BairdWarner.com 8.0 was based on users’ online habits, utilizing data and statistics from the leading industry sources. According to the National Association of REALTORS® 2013 Profile of Home Buyers and Sellers, more than half of the homebuyers surveyed said they started their home search online, and nine out of 10 buyers used the Internet at some point to search for a home.
BairdWarner.com was named Best Brokerage Website by Chicago Agent magazine in 2012 and 2013, and in 2013 received a Website Quality Certification (WQC) from Leading Real Estate Companies of the World® for the fourth year in a row.
About Baird & Warner Real Estate, Inc.
Established in 1855, Baird & Warner is Chicagoland's largest locally owned independent residential real estate services company. The Baird & Warner brand has been synonymous with experience, innovation and integrity for more than 150 years. Steve Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. Baird & Warner has received a 2012 and 2013 Top Workplace award from the Chicago Tribune, naming the company the second best place to work in Chicagoland. With more than 1,500 sales professionals and comprehensive mortgage financing and title insurance services, Baird & Warner consistently ranks among the nation’s top real estate firms.