Baird & Warner Launches New ‘Easier’ Ad Campaign
Top Chicagoland brokerage disrupts real estate advertising landscape
Chicago, IL – May 16, 2016 – Baird & Warner this week launched its new ad campaign with a fully integrated multichannel media effort across Chicagoland. The company debuted its “We’re All About Easier” brand message with several outdoor billboards across Chicagoland.
One of the images of the unique campaign features a Rubik’s Cube with all the tiles of the iconic puzzle in one color – Baird & Warner yellow. The headline reads, “We’re All About Easier.” Additional executions include an image of the proverbial haystack with a gigantic needle poking through it negating the old saying. Yet another ad features an extra large parking spot making it easier for a car to pull in, underscoring the powerful simplicity of the campaign’s message.
The ‘easier’ brand positioning was the culmination of research and focus groups Baird & Warner conducted with a broad cross-section of internal and external audiences. The company discovered that all the groups described the attribute of ‘easier’ as the most important reason why they would want to work with a particular real estate agent or company. Clients want an agent who will make the complex transaction of buying or selling a home easier. Agents want to be with a company that can help make their work environment easier, so they can spend more time selling or enjoying life.
The research only reaffirmed what Baird & Warner has been doing all along, and the value of its brand — building processes that combine tools, technology and marketing to make buying and selling a home easier for their clients. For agents, Baird & Warner has the support, technology, marketing materials, training and a collaborative work environment that make the lives of their agents easier, too.
“Easier truly reflects what we’re all about. This new ad campaign embodies that brand promise and serves it up in a fun and witty execution that further sets us apart in the marketplace,” said Jennifer Warden, chief operating officer and executive vice president of Baird & Warner. “Baird & Warner has always strived to make things easier for our clients and our people. On many levels, this is who we are and what we’ve focused on throughout our history.”
To create awareness and establish the company’s unique brand positioning, the campaign will be featured on outdoor billboards, print ads, direct marketing, social media and digital advertising, and cable TV spots. By year’s end the company estimates it will have delivered 107,000,000 impressions.
About Baird & Warner Real Estate, Inc.
Established in 1855, Baird & Warner is Chicagoland's largest, locally owned independent residential real estate services company. The Baird & Warner brand has been synonymous with experience, innovation and integrity for more than 160 years. Steve Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. Baird & Warner was named the No. 1 best place to work in Chicagoland by the Chicago Tribune in 2015, the brokerage’s fourth consecutive Top Workplace award. With more than 2,000 broker associates in 27 offices and comprehensive mortgage financing and title insurance services, Baird & Warner consistently ranks among the nation’s top real estate firms. Learn more at www.BairdWarner.com. #BairdWarner